Posts Tagged ‘lead generation’

Google Adwords Testing Lead Capture Forms

Wednesday, January 6th, 2010

Google is an advertising juggernaut, with 97% of all Google revenue coming in from Adwords, they are always pushing the envelope of search engine advertising. Their next venture is contact lead generation forms in Adsense ads. According to PPC hero (Adwords beta tester) Google has a new way of generating business for their top placing adword clients.

cfb
Image Source: ppchero.com

Lead generation forms insights

  1. Only the #1 adsense spot will have the lead generation form. Of course this will cause more advertisers to bid more to get top placement.
  2. The advertiser does not get the contact information, Google does. In order to contact the lead you have to use a special Google phone number with a pin number. Sounds like they are trying to integrate more uses for Google Voice
  3. The advertiser can add up to 3 questions for the customer, but Google decides how many the potential lead will see in the contact form.

I don’t think I would ever use this.

First of all, You can get better ROI by placing 2+ in Google Adsense placements. Secondly, when I click on Adsense, I do it specifically to go to a website. I have never clicked on Adsense, then tried to find the contact form on the resulting website. Of course, If a customer does fill out the contact form the conversion rate will be much higher.

Less people will use it, but it will have a better conversion rate…

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Posted in Internet Business Strategies | No Comments »

5 Lead Generating Wordpress plugins For Your Business Blog

Tuesday, September 15th, 2009

Your blog is passive for the most part… but you can make it proactive with email notifications. Just make sure they are opt in and the subscriber can opt out. You would be surprised how many people want your newsletter or to get your blog posts via email.

  1. Comment Relish – This plugin will send an email to new commentors on your blog welcoming them and thanking them for joining the conversation. The savvy marketer will include links to email newsletters and other automatic notifications. It only sends to the commentors email on first comment.
    Plugin Homepage
  2. Page Peel – I love these ads. So simple yet they look really custom. Best of all they are very unobtrusive. They sit in the upper right corner of your blog just waiting for someone to mouse over them. You will need to have some photoshop skills to edit the page curl image.
    Plugin Homepage
    pagepeel
  3. What would Seth Godin do? – This plugin uses cookies to display a message to new readers pushing them to subscribe to your feed. Been around for a while, you have probably seen it on a few blogs by now.
    Plugin Homepage
  4. PHPList wordpress plugin – I used this a long time ago, but don’t anymore because I now use professional list managers. If you use PHPList this is a great plugin to easily add to your sidebar
    Plugin Homepage
  5. Next Question – I made this plugin because many of my posts where more then 1 post. I hate going over 600 words, so i try to slip up my long posts. This plugin adds a next post teaser with a question. It also has a link to subscribe to your feed or email newsletter.
    Plugin Homepage
    2_result

Am I missing any good plugins? let me know

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Posted in Internet Business Strategies | 1 Comment »