If you don’t think so, everytime you are performing a Google search you are throwing out some keywords. Many people think of keywords as 1 or 2 words, but in most cases, people search using keyword phrases.

The more you narrow in your focus, the better results you’ll find. This isn’t rocket science. I know that if I search for “book”, I’ll probably not find what I’m looking for, while “book about modern art” will.

Tip: If you go after 4 word keyword phrases, you’ll also pick up the 1, 2, and 3 word phrases too. But, if you go after 2 word keyword phrases, you’ll miss out on 3+

My point, go for the long tail when developing a keyword strategy for your website. Find high traffic keyword phrases of 3 or more words. Your traffic will be very highly targeted, but don’t forget to use  targeted advertising to increase you conversion rate.

Most of you already write blog posts with a keyword phrases in mind. You’ll make sure that your title includes that keyword phrase. Your meta keywords and description match the phrase, etc… You’ve heard all this before from the countless other SEO blog posts.

That’s all important, but the most important keyword phrase is probably not even on your website.

This is because backlinks not only build authority (pagerank) for your website, drive traffic to your website, and market your websites, but they also help Google understand your website.

As the Googlebot runs around the Internet finding stuff, it tries to organize the content in keyword matrixes. Every website has a keyword matrix. You can see you website keyword matrix using Google webmaster tools. Since every website has a keyword matrix, the Googlebot can easily find related websites.

When you combine a highly relevant website, with a proper backlink, you have the perfect storm for awesome Google Juice.

The Perfect Backlink Storm

1. Website with similar keywords
2. The backlink has your desired keyword phrase as the anchor text
3. The backlink has your keyword slug in the url
4. Your landing page has a high keyword density of your desired keyword phrase.
5. Of course the title, meta, headers all have the keyword phrase

Don’t expect other blogs to create perfect backlinks to your website… Just be happy that someone is linking to you. If you really want to take control of your backlinks, you have to guest blog and make the backlinks yourself.

• The main blog post - People love lists in their blog reader. 5 ways to do this, top 10 ideas to do that… you get my point. In this example you have a belt that has many ways to be worn. Your blog post should be in a list format.

5 ways to look drop dead gorgeous in a red leather belt – Blog title taken from something you would see on the cover of Vogue.
Notice it is catchy for feedreader, and you want to make sure that you hit on your keywords. In this case “red leather belt”. I could have just used belt, or even leather belt, but we want long tail search results. There are people out there that type in  “red leather belt”, you have a better chance for them to read this post.

• Article Sites – Articles sites have been around for a long time. Many have really high pagerank, which means a backlink from them is worth a lot. I use Ezinearticles.com mostly. They have a PR of 5/10. They have a good admin area and they seem to try to control the articles and moderate them so they offer higher quality articles then other article sites.

  Your main goal for the article site is to get some backlinks to your blog post. You need to take one of the five ways you wrote about for your main blog and expand on it a little. For example, your #1 way to wear the belt was to not put it through your pants loopholes… Expand on that and remember to make a link to your site somewhere in the post. The link should point to your main blog post and the text for the link should have “red leather belt” in it. As you can see your building highly targeted keyword links pointing to your site for SEO.

• Guest Blogger – Go find a fashion blog and ask the blog owner if you can write a guest blog post. Again, you will take another item from the main blog post and expand on it for this guest blog post. You will also make another backlink to your main blog post.

  You’re probably saying to yourself, why not just use the same copy from the article site. They will find out you are duplicating content and probably will not let you post on ezinearticles or be a guest blogger anymore. It really is not that hard to exapnd on already made content. It will take only a few minutes to do it.

Try to find more then one article site and blog to submit your articles to. Use prchecker.info to find out the pagerank of the site. You can also download Google’s toolbar for firefox and use the pagerank tool directly from your browser.

You have successfully extracted every drop of worth out of your blog post about belts. You will truly benefit from the additional work it took to extract points from the main blog and use them as articles and copy on other websites. Backlinks are like gold on the internet, the more you have, the more people will find your blog and the mote customers you will get.

Many bloggers shutter at the thought of writing a guest blog post, because they can hardly come up with good content for their own blog. You shouldn’t think like that. Good content is good content whether you have it on your blog or on another blog, as long as you get credit for it. Remember you can always make a section in your sidebar that links to all your guest blog posts around the net.

1. Build authority – Especially if you can get on a well read blog or news source. In my post about old media moving into new media, many newspapers are starting social sections of their websites. This is a great place to try to get a guest blog post. newspaper websites typically have very high readership and high page rank. Also try to guest blog for educational sites with .edu domain names. Make sure you are blogging on a website that is about your topic. Don’t blog about the Chevy Volt on a blog about Gardening
2. Make new connections in the blogosphere -  A guest blog post often looks like a testimonial to you. If the blog owner that allowed you write a post on his blog trusts you, so should his readers. Don’t try to oversell in the guest blog post. Your goal is to make their blog better and for you to gain more readers on your blog.
3. You control the backlinks – The link text is very important when the Google spiders look at backlinks to your site. When you control the blog post you also control all the keywords and links back to your site. When you combine a similar blog website, blog title, blog content and backlink text, you have a very powerful backlink.
4. You’ll get more syndication – The readers of the blog will most. Blogs are not the end all for your content. Whenever you write a blog post, whether it is for your blog of for someone else, you want you content to be shared with other readers. You want the readers to Retweet it, digg it, email it, bookmark it, etc… So if you think about it, you’re not just writing your content for one blog, your writing it to get passed around the internet.
5. You become a go to guy – You will be asked to either write more guest blog posts for other blogs, or you will start to get guest blog post requests for your blog.

If you want to get started guest blogging there are a few ways to go about it.

1. contact the blog owners and ask if you can be a guest blogger. include the topics you will write about.
2. write the guest blog post and “shop it” send it the blog owners and see if anyone what to post it. Make sure they do not all post it tough.
3. start with ezine websites such as ezinearticles.com, articledashboard.com, etc… you can get some good backlinks and practice your skills on writing.