Posts Tagged ‘Google’

I heard Google is Outdated and Unhip on the Radio Today

Tuesday, February 16th, 2010

Driving and listening to Rob Black today compared Google to his father… Meaning Google is unhip and doesn’t know how to mix it up with the younger generation. Now, I’m 36 and feel a little depressed that I’m out of the 18-35 range, but I still feel that I know a lot about the internet. Of course, not as much as Google, but I find it funny that Rob basically called them out because Google Buzz is a flop.

google is old and unhipHe makes perfect sense, and it’s easy to see that Google is trying so hard to grab what Facebook and Twitter have seemed to nailed, social interaction, and social search. What peers are talking about and the information peers share amongst each other.

I was really disappointed when Google’s flagship social product “OpenSocial” died. It’s still around, but has no heartbeat. Since the group turned to a big spam board I called it quits. Now that I think about it, Google groups could be a really good social network, but gets no focus from Google and most groups eventually fade away.

OpenSocial was to compete with facebook apps, but on an open front. Opensocial would allow you to create apps for any social network. Sounded cool, but Google seems to think you can release a product and then let the buzz carry that product… Unfortunately it doesn’t work that way and Google has yet another social product get a lot of notice and then it fades.

So, is Rob black right?

Is Google relatively old?

Are they relatively old enough to be unhip and not able to connect with the new generations of Internet users?

What will Google look like in 5 years? They want to advertise in pretty much every medium realm known to man… So, I think they are going to just be a huge advertising company. they already are huge, but not known for it.

I personally think think Rob is onto something… I’ve talked about this with my friends and we all seem to agree that the search results from Google are getting worse and worse. Recently trying to find a tutorial for a simple Flash application, I was finding results dated back to 2004, not one or two, but half of the first page search results… 6 year old results for a product that has evolved many times in that period. Those search results are absolutely useless.

I do find it easier to just Tweet the question, or post to Facebook and let someone guide me the answer. Google better figure out how to do that or else there cherished Pagerank algorithm will be nothing more the  dusty old media, like newspapers and magazines.

Why Google Buzz ain’t no Twitter

Wednesday, February 10th, 2010

What makes a revolutionary service? How do you get people to fully embrace your service? How can you make a service expand beyond your wildest dreams… The answer is simple… Make a killer API.

google buzz compare twitterI got access to Google Buzz today. I played with it a little, but IMO, it’s not that special right now. Of course the biggest problem is that I never built up my Google profile and have no connections with my Google contacts. I assume most people are like this since Google has never really broken into the social network arena. Even though I have used Gmail for years, I seem to have very few contacts, which is bizarre to me.

What I do like is that even though the status updates are small, you know that some are full blog posts, videos, images, etc… I always wanted a Twitter that had more information then just the ridiculous 140 characters. With that being said, it does look an awful lot Twitter or FriendFeed, or facebook status updates or… So needless to say, I’m not too excited.

What makes Twitter so special is that they allow 99% of the service get accessed through their API. You can pretty much do anything with the Twitter API except create a new user. This allows people to create their own twitter clients and applications. Most of us will agree that the main Twitter website is sad. The retweet function sucks, the automatic url shortening is poor, and overall hard to follow lots of people, even with lists.

Twitter apps make everything better Tweetdeck makes Twitter useful and recently I found Hootsuite, which seems even better.

Google had to have know that the API is what makes Twitter so powerful, yet they released Buzz with little but a empty shell of an API. They don’t even have an Android app available???

you can access the Google buzz code here.

Sure, eventually there will be many Buzz applications and most blogs will be buzz enabled to deliver real-time pushed content… meaning as soon as you post, it gets Buzzed. That’s really cool, but if you’re like me there have been many times you publish a post then need to edit right away, how will that work?

I’m going to play with it some more now and try to get PubSubHubbub working on my wordpress blogs, and I’m going to continue to try to figure out how to follow people on Buzz, which is probably the most basic thing ever, yet I can’t find out how to do it other then searching for people.

Google Tries Social Again with Buzz, This Time Going After Everything Including Wave

Tuesday, February 9th, 2010

google buzz logo

Google is again trying to conquer the social arena. This time with Google Buzz. Will it fall to the wayside like Opensocial or will it rise to the top above Twitter, Facebook, Foursquare and all other microblogging / status / location based services?

One of the coolest things about working at Google is that employees are encouraged to create new and innovative products. While the core of Google’s business is advertising, Google tries to make as many products as possible. In other words they shotgun development and when all the shooting is done they see what they can do with the remains.

Google Buzz looks a lot like Google Wave. Wave was a huge buzz (pun intended) but as soon as beta testers got their hands on it, they quickly realized that even the developers of Google Wave has no idea how to really use it. It is really complicated and confusing. Maybe in a year or two people will understand it better, but for now it’s a mess.

In comes Google Buzz, which seems to be very similar to Google Wave, only that it’s working now and incorporated into Gmail.

Google Buzz seems like a good idea, since email is already a very understood medium and still considered the number one social app.

But why does Google seems to cross paths with their products. Why do they confuse us so? Why don’t they just move Wave were Buzz is and continue to grow the idea of Wave. Now they have two paths that users can jump onto and therefore will separate the public acceptance between the two. Please, Google, just make an executive decision as to what social app you want to push and push it!

Buzz also wants to differentiate itself another way: social curation. As Mike wrote about the other night,the social web right now is largely a mess. There’s simply too much going on
Source Techcrunch

google buzz previewHow can Google Buzz differentiate itself when it’s really trying to be all things at once?

I agree, it is a mess, but what can you do? Do you want to stop companies from trying to make new services that can possibly change our lives? Of course not. But with overlap and separation between the services it’s inevitable that a big pile of junk will appear.

One thing I am excited to see is if Google Buzz is using pubsubhubbub which is a new technology that allows real time content updates via pushes… not queries. It’s like Twitter only you can pass anything like video, images, blog posts.

The iPad makes me love Android even more

Wednesday, January 27th, 2010

ipad white background newspaperI’ll just start off by saying, I knew it… As with a lot of other people that just knew this new tablet was going to be a let down, but I didn’t know it was going to reach epic fail proportions. All that set me onto the negative was the rumored $1,000 price tag. What I wasn’t expecting was how this failure makes me love my Android phone so much more.

The iPhone was game changing. It filled a need for a much better smartphone. It’s strong enough for power users and easy enough for old ladies, although I still think the blackberry is going to stay king of executive phone use for a long time, just because of the email abilities.

The problem with the iPhone and all other Apple products is the closed system. Steve Jobs basically says “You’re in my world now!!!” and if the innovation doesn’t live up to the expectations people are going to bitch. The iPhone was awesome so people didn’t complain. The iPad is a lackluster device, topped with a restricted system, and two wrongs don’t make a right.

Unfortunately we’ve come to expect that from our smartphones. For a larger device that’s supposed to replace your netbook as a complete portable computing solution, though, this is almost unprecedented — at least from a device that’s likely to have a great deal of influence on the market and on the design of future devices. That’s bad news no matter how you spin it.
Source: Mashable

Seriously, you can’t even share files between the iPad your home computers… There might be a way around this, like uploading to the cloud.

I love you Google… Not really, but this was a big win for them and the Android OS. It’s coming on strong, because it’s open, it’s got many more carriers and phone makers, and Apple dropped the ball.

Here are just a few of the problems with the iPad

  • No Multitasking – WOW, I can’t listen to music and work on a spreadsheet at the same time?
  • No USB – the universal adapter.
  • No GPS – Where am I, and more importantly, where are cool places to hang out in my area. Location based services are all the rage, someone should have told Apple this!
  • No Camera – I heard there was going to be a camera that let you use hand gestures to control the tablet… That would have been cool.
  • Not OPEN – You have to play by Apple’s rules.

Don’t even get me started on the name iPad… iSlate was cool, iPad has already been coined iTampon which trending to #1 on Twitter today… That’s bad. I can’t believe…

Nope, not going there, gotta stop…

Google Adwords Testing Lead Capture Forms

Wednesday, January 6th, 2010

Google is an advertising juggernaut, with 97% of all Google revenue coming in from Adwords, they are always pushing the envelope of search engine advertising. Their next venture is contact lead generation forms in Adsense ads. According to PPC hero (Adwords beta tester) Google has a new way of generating business for their top placing adword clients.

cfb
Image Source: ppchero.com

Lead generation forms insights

  1. Only the #1 adsense spot will have the lead generation form. Of course this will cause more advertisers to bid more to get top placement.
  2. The advertiser does not get the contact information, Google does. In order to contact the lead you have to use a special Google phone number with a pin number. Sounds like they are trying to integrate more uses for Google Voice
  3. The advertiser can add up to 3 questions for the customer, but Google decides how many the potential lead will see in the contact form.

I don’t think I would ever use this.

First of all, You can get better ROI by placing 2+ in Google Adsense placements. Secondly, when I click on Adsense, I do it specifically to go to a website. I have never clicked on Adsense, then tried to find the contact form on the resulting website. Of course, If a customer does fill out the contact form the conversion rate will be much higher.

Less people will use it, but it will have a better conversion rate…

5 Reasons Why You Need To be a Guest Blogger

Thursday, September 10th, 2009

babybloggingGuest blogging is when you write a post for another blog. In return, at the least you get a backlink to your website. In terms of SEO, backlinks from relevant websites will boost your website authority, raise your pagerank, and give you better seearch engine results. There are many additional benefits to guest blogging that go beyond just the backlink.

Many bloggers shutter at the thought of writing a guest blog post, because they can hardly come up with good content for their own blog. You shouldn’t think like that. Good content is good content whether you have it on your blog or on another blog, as long as you get credit for it. Remember you can always make a section in your sidebar that links to all your guest blog posts around the net.

  1. Build authority – Especially if you can get on a well read blog or news source. In my post about old media moving into new media, many newspapers are starting social sections of their websites. This is a great place to try to get a guest blog post. newspaper websites typically have very high readership and high page rank. Also try to guest blog for educational sites with .edu domain names. Make sure you are blogging on a website that is about your topic. Don’t blog about the Chevy Volt on a blog about Gardening
  2. Make new connections in the blogosphere -  A guest blog post often looks like a testimonial to you. If the blog owner that allowed you write a post on his blog trusts you, so should his readers. Don’t try to oversell in the guest blog post. Your goal is to make their blog better and for you to gain more readers on your blog.
  3. You control the backlinks – The link text is very important when the Google spiders look at backlinks to your site. When you control the blog post you also control all the keywords and links back to your site. When you combine a similar blog website, blog title, blog content and backlink text, you have a very powerful backlink.
  4. You’ll get more syndication – The readers of the blog will most. Blogs are not the end all for your content. Whenever you write a blog post, whether it is for your blog of for someone else, you want you content to be shared with other readers. You want the readers to Retweet it, digg it, email it, bookmark it, etc… So if you think about it, you’re not just writing your content for one blog, your writing it to get passed around the internet.
  5. You become a go to guy – You will be asked to either write more guest blog posts for other blogs, or you will start to get guest blog post requests for your blog.

If you want to get started guest blogging there are a few ways to go about it.

  1. contact the blog owners and ask if you can be a guest blogger. include the topics you will write about.
  2. write the guest blog post and “shop it” send it the blog owners and see if anyone what to post it. Make sure they do not all post it tough.
  3. start with ezine websites such as ezinearticles.com, articledashboard.com, etc… you can get some good backlinks and practice your skills on writing.

Twitter Spy – Real Time News Plugin For Wordpress

Tuesday, September 8th, 2009

twitter_feedReal time news is all the rage. Tweets coming from Twitter are being used to drive social movements, advertise services, and connect people instantly. What if you could move those conversations to your website and have them update in real time?

I made Twitter Spy to do just that. Deliver any type of message feed from Twitter to your Wordpress blog, in real time.

Features:

  1. Real time refresh using jquery. As soon as it’s tweeted, Twitter Spy will display it on the website
  2. Unlimited feed options. You can create search queries for the news to deliver based on keywords and/or location.
  3. Advanced query options allow you to deliver the exact news feed. For example, Let’s say you have a blog about parenting and babies. You can set up a query like “baby #baby -Celtics”. This query will get all tweets about babies, and not deliver tweets about “Big Baby”. Big Baby is a basketball player for the boston Celtics. I doubt any moms are tweeting about him.
  4. Low memory usage. I’ve let it run for hours on my browser with no problems.
  5. No database install. I use cookies to get the most recent news so your website is not downloading large files.

Built with jquery spy. It also uses Google geocoder to get the longitude and latitude for location specific news feeds. You also need php 5 because I use simplexml

Example of plugin

Download the Twitter-Spy plugin here

How to use:

  1. Install just like any other plugin.
  2. Once activated, go to settings > Twitter Spy and configure it. The plugin makes a Wordpress page for you. Both keywords and location is optional. Meaning you can make a news feed about real estate without a location, or only get the tweets about real estate within x-miles of your desired location. You can also use only location without keywords to get all the tweets from people in a certain area.
  3. There is a sidebar widget that will use the same keywords and location as the full page plugin.

You can only make one twitter spy page with this plugin, but you can manually add the function if you need more then one page with different search criteria.

display_spy('spycontainer', '"real estate"', "Real Estate", "37.7723230 -122.2148970", "The Bay Area", "50mi", 20);

Oakland CA geolocated is 37.7723230 -122.2148970

There are a couple bugs I’m working out.

  1. the tweets are suppose to fade in… but something with WP is breaking that.
  2. since I use cookies, sometimes, the most recent tweet will get tweeted twice on page reload…

Please try it, and let me know what you think. I’m also open to any future additions to it.

5 SEO tips for the busy small business blogger

Wednesday, July 22nd, 2009

You need the search engines to pick up your blog to get free organic website traffic. The first few months of blogging can be tough, you have no authority, no following and no traffic. You’ll get many opinions and just as many ways to do things. I like to try to keep it simple, especially when it comes to blogging.

So, I want to get the most bang for my buck since naturally I’m a developer not a writer. Good thing we have software like Wordpress and the huge community that develop plugins. These tips will work on webpage, but since most small business marketing will be built around blogging,I’m going to focus on both wordpress internal functions and a couple plugins. You only really need to get the SEO all in one pack plugin.

One important thing to note about doing research on SEO… Make sure your information is up-to-date. You will notice that Google’s search algorithm has some inherent problems. Google’s algorithm is built on popularity, meaning the more incoming links to your site the more authority it has. You can understand that older sites have more incoming links. When doing searches for SEO, or anything else, you will probably run across websites that are over 5 years old. This might be fine for most searches, but with SEO it’s not because the rules change all the time.

  1. Think of the keywords you want to target before you write your post. I have about 5 keywords phrases that I want to target. Not only does this help you brainstorm content for your website, but also keeps you focused and targeted. Google loves niche websites.
  2. Title Tags – Refers to the HTML tags used to display the page title in the browser.
    title
    [Experts Say] Keep it to around 65 – 70 characters. Make it catchy since it is also used as titles in blog readers and in search results on the search engines. There are some arguments as to whether put the website title before or after the webpage title to improve branding.

    [plugins] All in one SEO will rewrite your title tags automatically using your blog posts title and rearrange the title so the blog post title will appear before the website title. This plugin also lets you rewrite all page titles in your blog.

  3. Header tags. Very similar to title tags, but header tags are in the content of the page.

    [Experts Say] Keep it within the keyword targets for the webpage. Should be very similar to the title tags. make sure the tags are <h> tags (<h2>blog Title</h2>). Do not use <div style=’font-size:22px’>

    [plugins] All in one SEO will use the blog post header tags in the title tags.

  4. Meta tags (keywords and description). these tags are not displayed in the browser. They are used only by search engine spiders to get a context of the webpage.

    [Experts Say] many opinions… most will say they are not used anymore. Don’t go out of your way to edit these. If you do, make sure they are around 65-70 characters and include the targeted keywords for that webpage.

    [plugins] All in one SEO will give you a choice to fill these tags automatically with categories, tags, or you can edit manually.

  5. Keyword density. How often your targeted keywords are using in relation to all other words on the page.

    [Experts Say] Keyword density is one of those SEO topics with a lot of arguments whether it works or not. It can take a lot of time to go through your blog post and make sure your targeted keywords are 5-6% keyword density. In order to keep it simple, if you have defined your targeted keywords, your blog post will have at least 2 or 3 targeted phrases in the content, which should be good enough.

    [Websites] There are a few keyword density checking websites. seochat.com. Also try tools that allow you to enter the keywords that you are targeting. I personally like this approach better becuase it is much easier to understand. keyworddensity.com

With these 5 tips, think about how you will write your next blog post. Remember most of this SEO will happen automatically. Start by thinking about what to write about and the keyword targets. Make sure your blog post title has your target keywords, and the main content has the target keywords too. The rest is automated…

content

In my next post I'll show you how to double up on the SEO and really get the most bang for you buck by guest blogging. Don't miss it!

[Post Update] This question is answered here: 5 Reasons Why You Need To be a Guest Blogger

Why Google ChromeOS is all Hype

Wednesday, July 8th, 2009

chromeEarlier today there was a huge buzz about Google dropping a nuclear bomb on Microsoft with the announcement of ChromeOS. The second OS released by Google. The first OS is Android, which runs on the Google G1 phone. Android can run on netwbooks

We already know that Google’s intentions aren’t to limit the Android platform to mobile phones. With the right hardware and expectations that these devices can truly be portable thin clients, an Android netbook might not be so far-fetched after all.

The problem with Google making an OS isn’t the fact that they are notorious for announcing products that turn out to be nothing more then feeble attempt to gain media exposure when a competitor is about to release a product or service. Google buys a ton of start-ups and Mark Cuban has an explaination why. Case in point, Opensocial. Opensocial was announce way too early because of the release of the Facebook platform, AKA Facebook apps. I was really excited about Opensocial and followed for about a year, learning how to implement it because all the major communities were jumping on like Linkedin, Myspace, Orkut (for you Brazilians), but it turned out to be absolutely useless. The concept behind Opensocial was to run common function across many website enabling personal data to exchange between communities.

Why did they release so early? Simple to create buzz. how cares what happens 2 years down the road. How many people will remember the service when it fades away? They got the press they wanted in 2007, they did their job.  Google needs to take notes from Apple about how to squash a release. Apple owned the Palm Pre on the release date.

So, why did Google announce the ChromeOS now? it’s still 2 years from release date?

  1. Both Microsoft and Apple have new OS’s this year. Windows 7 is basically a service patch for Vista, or Mojave, or Longhorn, whatever MS calls it now… Hell MS just wishes Vista would go away too…
  2. The New smartphone OS’s will run on netbooks. – Imagine the iPhone OS on an 8 inch netbook… To me that sounds awesome. Other OS’s include the android OS and the Palm OS, which is HTML based… All these have app markets which fits in nicely to the lightweight netbook market.
  3. There is another OS out their called Linux, you might have heard about it from your grandma. It’s open source which is great, but also allows for many, many distributions. Will this happen to ChromeOS? too many choices makes people choose Apple or MS.
  4. If you really think about it, ChromeOS, runs on the Linux kernel? so doesn’t that just make it another distribution? I would assume that Google’s not going to hide the terminal?
  5. Linux already has an app market called Synaptic. Of course everything is free on synaptic and it’s not really an app market, it’s a GUI to apt-get, but can easily accommodate a marketplace. I even think Steam can be a full blown app market.

We all now Google is gunning for MS, and we all now Google has the power to make an OS… I’m just wondering why they are talking about it now.