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	<title>Blog Smarter &#187; backlinks</title>
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		<title>Your most effective keywords are not in your blog post</title>
		<link>http://mattdunlap.org/internet-business-strategies/link-building/your-most-effective-keywords-are-not-in-your-blog-post.html</link>
		<comments>http://mattdunlap.org/internet-business-strategies/link-building/your-most-effective-keywords-are-not-in-your-blog-post.html#comments</comments>
		<pubDate>Fri, 25 Jun 2010 16:49:19 +0000</pubDate>
		<dc:creator>Matt Dunlap</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[backlinks]]></category>
		<category><![CDATA[googlebot]]></category>
		<category><![CDATA[guest blogging]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://mattdunlap.org/?p=1437</guid>
		<description><![CDATA[Your life is a keyword. You live everyday from keyword to keyword. Your dinner will be a keyword. Your house is filled with keywords. You will do a keyword before you go to bed tonight.]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-1541 alignright" style="margin: 10px;" title="Importance of backlinks" src="http://mattdunlap.org/wp-content/uploads/2010/06/how-to-generate-backlink-300x225.jpg" alt="Importance of backlinks" width="240" height="180" />Your life is a keyword. You live everyday from keyword to keyword. Your dinner will be a keyword. Your house is filled with keywords. You will do a keyword before you go to bed tonight.</p>
<p>If you don&#8217;t think so, everytime you are performing a Google search you are throwing out some keywords. Many people think of keywords as 1 or 2 words, but in most cases, people search using keyword phrases.</p>
<p>The more you narrow in your focus, the better results you&#8217;ll find. This isn&#8217;t rocket science. I know that if I search for &#8220;book&#8221;, I&#8217;ll probably not find what I&#8217;m looking for, while &#8220;book about modern art&#8221; will.</p>
<p><strong>Tip: If you go after 4 word keyword phrases, you&#8217;ll also pick up the 1, 2, and 3 word phrases too. But, if you go after 2 word keyword phrases, you&#8217;ll miss out on 3+</strong></p>
<p>My point, go for the long tail when developing a keyword strategy for your website. Find high traffic keyword phrases of 3 or more words. Your traffic will be very highly targeted, but don&#8217;t forget to use  <a href="http://mattdunlap.org/website-development/adservers/take-control-of-your-blog-advertising-with-openx-adserver.html">targeted advertising</a> to increase you conversion rate.</p>
<p>Most of you already write blog posts with a keyword phrases in mind. You&#8217;ll make sure that your title includes that keyword phrase. Your meta keywords and description match the phrase, etc&#8230; You&#8217;ve heard all this before from the countless other SEO blog posts.</p>
<p>That&#8217;s all important, but the most important keyword phrase is probably not even on <span style="text-decoration: underline;">your</span> website.</p>
<div class="quote_box">
<h2>The most important keywords are in the anchor text of the backlinks to your website.</h2>
</div>
<p>This is because backlinks not only build authority (pagerank) for your website, drive traffic to your website, and market your websites, but they also help Google understand your website.</p>
<p>As the Googlebot runs around the Internet finding stuff, it tries to organize the content in keyword matrixes. Every website has a keyword matrix. You can see you website keyword matrix using Google webmaster tools. Since every website has a keyword matrix, the Googlebot can easily find related websites.</p>
<div class="quote_box">
<h2>You want to build links between websites that have similar Keyword matrix&#8217;s</h2>
</div>
<p>When you combine a highly relevant website, with a proper backlink, you have the perfect storm for awesome <strong>Google Juice.</strong></p>
<h3>The Perfect Backlink Storm</h3>
<ol>
<li>Website with similar keywords</li>
<li>The backlink has your desired keyword phrase as the anchor text</li>
<li>The backlink has your keyword slug in the url</li>
<li>Your landing page has a high keyword density of your desired keyword phrase.</li>
<li>Of course the title, meta, headers all have the keyword phrase</li>
</ol>
<p>Don&#8217;t expect other blogs to create perfect backlinks to your website&#8230; Just be happy that someone is linking to you. If you really want to take control of your backlinks, you have to guest blog and make the backlinks yourself.</p>
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		</item>
		<item>
		<title>Question: Will This Work for Generating Backlinks?</title>
		<link>http://mattdunlap.org/internet-business-strategies/link-building/question-will-this-work-for-generating-backlinks.html</link>
		<comments>http://mattdunlap.org/internet-business-strategies/link-building/question-will-this-work-for-generating-backlinks.html#comments</comments>
		<pubDate>Tue, 22 Sep 2009 21:36:02 +0000</pubDate>
		<dc:creator>Matt Dunlap</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[backlinks]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Wordpress]]></category>

		<guid isPermaLink="false">http://mattdunlap.org/?p=653</guid>
		<description><![CDATA[In summary, I give people a turnkey website that has a few income streams on it. The website makes money from Ebay affiliates, amazon astores, google adsense, etc... All the new owner has to do is add their affiliate id's. The websites are built with wordpress because of the blogging capabilities and the RSS feeds. The website has an automated blog poster that pings my server every day or two to get a new blog post. The blog posts are all article (ezine) style, with a backlink to my website. So the person that I give the website to has a website that can make some money with no manual labor, and I get a backlink... All the new webmaster has to do is generate traffic.]]></description>
			<content:encoded><![CDATA[<p>I have an idea for generating backlinks to a website, but need some inputs from SEO experts if it will really work or not.</p>
<p><img class="alignright size-full wp-image-654" style="margin: 10px;" title="links" src="http://mattdunlap.org/wp-content/uploads/2009/09/links.jpg" alt="links" width="257" height="211" />In summary, I give people a turnkey website that has a few income streams on it. The website makes money from Ebay affiliates, amazon astores, google adsense, etc&#8230; All the new owner has to do is add their affiliate id&#8217;s. The websites are built with wordpress because of the blogging capabilities and the RSS feeds. The website has an automated blog poster that pings my server every day or two to get a new blog post. The blog posts are all article (ezine) style, with a backlink to my website. So the person that I give the website to has a website that can make some money with no manual labor, and I get a backlinks&#8230; All the new webmaster has to do is generate traffic.</p>
<p>I think the concept is easy to understand, but there are a few problems, and I&#8217;m wondering if it will really work.</p>
<p><strong>Pro&#8217;s</strong></p>
<ul>
<li>I will get a lot of backlinks from all the websites I give away</li>
<li>Since it is wordpress, I can syndicate the blog posts on all the remote sites to Twitter, Technorati, facebook, etc&#8230;</li>
<li>leverage the crowd the help get a job done. It would be too hard for me to make several websites and manage, but if you get people to help it will be better. It has to be a win-win though&#8230; The new webmasters have to get something out of it.</li>
<li>The new webmaster can make money with very little work and the website runs on autopilot</li>
</ul>
<p><strong>Con&#8217;s</strong></p>
<ul>
<li>Duplicate content -  I have thought about altering each articles to make it a little different, but really don&#8217;t want to make this too complicated.</li>
<li>Have to rely on the new webmaster to generate traffic to their site&#8230; Since I give the site away, many will not try that hard because nothing to lose.</li>
<li>The websites will probably have PR=0 or very low Page Rank</li>
<li>Too many backlinks from low PR sites can be bad</li>
</ul>
<p>That&#8217;s basically it.</p>
<p>Will it work?<br />
Is it a good idea?<br />
Anyone want to try it?</p>
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		</item>
		<item>
		<title>5 Reasons Why You Need To be a Guest Blogger</title>
		<link>http://mattdunlap.org/internet-business-strategies/link-building/5-reasons-why-you-need-to-be-a-guest-blogger.html</link>
		<comments>http://mattdunlap.org/internet-business-strategies/link-building/5-reasons-why-you-need-to-be-a-guest-blogger.html#comments</comments>
		<pubDate>Thu, 10 Sep 2009 20:05:04 +0000</pubDate>
		<dc:creator>Matt Dunlap</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[authority]]></category>
		<category><![CDATA[backlinks]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[guest blogging]]></category>
		<category><![CDATA[pagerank]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://mattdunlap.org/?p=585</guid>
		<description><![CDATA[Guest blogging is when you write a post for another blog. In return, at the least you get a backlink to your website. In terms of SEO, backlinks from relevant websites will boost your website authority, raise your pagerank, and give you better seearch engine results. There are many additional benefits to guest blogging that go beyond just the backlink.

Many bloggers shutter at the thought of writing a guest blog post, because they can hardly come up with good content for their own blog. You shouldn't think like that. Good content is good content whether you have it on your blog or on another blog, as long as you get credit for it. Remember you can always make a section in your sidebar that links to all your guest blog posts around the net. ]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-586" style="margin: 10px;" title="babyblogging" src="http://mattdunlap.org/wp-content/uploads/2009/09/babyblogging.jpg" alt="babyblogging" width="300" height="210" />Guest blogging is when you write a post for another blog. In return, at the least you get a backlink to your website. In terms of SEO, backlinks from relevant websites will boost your website authority, raise your pagerank, and give you better seearch engine results. There are many additional benefits to guest blogging that go beyond just the backlink.</p>
<p>Many bloggers shutter at the thought of writing a guest blog post, because they can hardly come up with good content for their own blog. You shouldn&#8217;t think like that. Good content is good content whether you have it on your blog or on another blog, as long as you get credit for it. Remember you can always make a section in your sidebar that links to all your guest blog posts around the net.</p>
<ol>
<li><strong>Build authority</strong> &#8211; Especially if you can get on a well read blog or news source. In my post about <a href="http://mattdunlap.org/internet-business-strategies/in-many-ways-old-media-is-better-then-new-media.html">old media moving into new media</a>, many newspapers are starting social sections of their websites. This is a great place to try to get a guest blog post. newspaper websites typically have very high readership and high page rank. Also try to guest blog for educational sites with .edu domain names. Make sure you are blogging on a website that is about your topic. Don&#8217;t blog about the Chevy Volt on a blog about Gardening</li>
<li><strong>Make new connections in the blogosphere</strong> -  A guest blog post often looks like a testimonial to you. If the blog owner that allowed you write a post on his blog trusts you, so should his readers. Don&#8217;t try to oversell in the guest blog post. Your goal is to make their blog better and for you to gain more readers on your blog.</li>
<li><strong>You control the backlinks</strong> &#8211; The link text is very important when the Google spiders look at backlinks to your site. When you control the blog post you also control all the keywords and links back to your site. When you combine a similar blog website, blog title, blog content and backlink text, you have a very powerful backlink.</li>
<li><strong>You&#8217;ll get more syndication</strong> &#8211; The readers of the blog will most. Blogs are not the end all for your content. Whenever you write a blog post, whether it is for your blog of for someone else, you want you content to be shared with other readers. You want the readers to Retweet it, digg it, email it, bookmark it, etc&#8230; So if you think about it, you&#8217;re not just writing your content for one blog, your writing it to get passed around the internet.</li>
<li><strong>You become a go to guy</strong> &#8211; You will be asked to either write more guest blog posts for other blogs, or you will start to get guest blog post requests for your blog.</li>
</ol>
<p>If you want to get started guest blogging there are a few ways to go about it.</p>
<ol>
<li>contact the blog owners and ask if you can be a guest blogger. include the topics you will write about.</li>
<li>write the guest blog post and &#8220;shop it&#8221; send it the blog owners and see if anyone what to post it. Make sure they do not all post it tough.</li>
<li>start with ezine websites such as <a href="http://ezinearticles.com">ezinearticles.com</a>, <a href="http://articledashboard.com">articledashboard.com</a>, etc&#8230; you can get some good backlinks and practice your skills on writing.</li>
</ol>
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