How to use Ebay to Drive Traffic to your Website

A common saying goes, all your advertising should be free. The reason is that you should always make money from your advertising efforts. Why not use Ebay? They have cheap listing fees and you can sell digital items. They also have classified ads, but what to sell?

You’ll find many posts around the net about selling products on Ebay, but what if you just want website traffic? Digital products are the way to go. A while ago Ebay stopped digital downloads, unless you have a classified listing, but you can still sell digital items on Ebay. You just can’t let people download them, they have to be shipped on a CD, but that’s ridiculous. Just don’t mention anything about shipping in your listing. When posting the listing, just select the shipping options “see description”. in the international shipping, set that to “see description” also, and this will display another option for listing in U.K. for about 10 cents.

If you don’t want to post listings every 7 days, you can just post classified ads. The listing fees are much higher, around $9.95, but you can really guide people to you site. Ebay pretty much allows anything to go on a classified listing.

According to Ebay’s link policy:

Links to pages off eBay that provide information about your store or service, as long as you’re not promoting non-eBay items
Source: Ebay Link Policy

1. Make an E-book and sell it for a penny. The listing fees will be about 15 cents, and with the right keywords you will get some good traffic. The secret is to put a link to your website in the auction listing. You are allowed to link to external content. Point the link to a testimonial page on your website, or to a blog post about the e-book.
2. Sell website code, or wordpess templates. Use the link in the listing to point to the demo website.
3. Make an about me page and make sure you have a link to your website. You can link to your website, and even sell items from your personal site as long as they are the same price, or more, then your Ebay items. You can also add basic javascript or an iframe to your about me page. With some simple javascript you can add you most recent blog posts to your about me page.