Comments on: Business Blogging – Blog For Your Customers Not For Your Competitors http://mattdunlap.org/internet-business-strategies/blogging/business-blogging-blog-for-your-customers-not-for-your-competitors.html Just another WordPress weblog Thu, 29 Jul 2010 09:39:51 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Mark Madsen http://mattdunlap.org/internet-business-strategies/blogging/business-blogging-blog-for-your-customers-not-for-your-competitors.html/comment-page-1#comment-204 Mark Madsen Wed, 09 Dec 2009 01:08:14 +0000 http://mattdunlap.org/?p=722#comment-204 I love how agents will have one portion of their consumer focused blog dedicated to explaining the real estate or mortgage process, and then a separate highly visible section with content about "lead" generation techniques. I wonder how their potential clients feel when they read about the agent's "lead" gathering and marketing strategies. These are probably the same agents that end up abandoning their blogs after several months or years due to the fact that they were never able to leverage social media technology effectively to build their business. Real estate and mortgage blogging is simple: 1. Define your target audience 2. Find out what their true needs are 3. Write content that answers their questions in a manner that develops trust and authority 4. Give your potential clients an easy way to contact you Other than a consumer friendly CRM campaign that is designed to deliver valuable information in exchange for contact info for the purpose of moving that relationship closer to an off-line conversation, am I missing anything else? Great post Matt. One of my agents just forwarded me this blog post, so I look forward to reading more of your stuff. I love how agents will have one portion of their consumer focused blog dedicated to explaining the real estate or mortgage process, and then a separate highly visible section with content about “lead” generation techniques.

I wonder how their potential clients feel when they read about the agent’s “lead” gathering and marketing strategies.

These are probably the same agents that end up abandoning their blogs after several months or years due to the fact that they were never able to leverage social media technology effectively to build their business.

Real estate and mortgage blogging is simple:

1. Define your target audience
2. Find out what their true needs are
3. Write content that answers their questions in a manner that develops trust and authority
4. Give your potential clients an easy way to contact you

Other than a consumer friendly CRM campaign that is designed to deliver valuable information in exchange for contact info for the purpose of moving that relationship closer to an off-line conversation, am I missing anything else?

Great post Matt. One of my agents just forwarded me this blog post, so I look forward to reading more of your stuff.

]]> By: Matt Dunlap http://mattdunlap.org/internet-business-strategies/blogging/business-blogging-blog-for-your-customers-not-for-your-competitors.html/comment-page-1#comment-123 Matt Dunlap Wed, 07 Oct 2009 19:43:27 +0000 http://mattdunlap.org/?p=722#comment-123 Hi, I didn't think about the outside groups of the customer... Very important to position your business into them. Thanks Hi,

I didn’t think about the outside groups of the customer… Very important to position your business into them.

Thanks

]]> By: Targeted Website Traffic http://mattdunlap.org/internet-business-strategies/blogging/business-blogging-blog-for-your-customers-not-for-your-competitors.html/comment-page-1#comment-122 Targeted Website Traffic Wed, 07 Oct 2009 19:37:08 +0000 http://mattdunlap.org/?p=722#comment-122 The distinction between two types of readers is very true and I liked the 4 points you've mentioned at the end of your post. I also believe that social media and the friends there could be the clubs or groups of particular business owners who need your products or services. Then, those friends turn to be your readers and learn more about the benefits. Finally, the benefits will sell the service themselves. Who's said this? I AGREE with it whoever has said it! Rahman Mehraby The distinction between two types of readers is very true and I liked the 4 points you’ve mentioned at the end of your post.

I also believe that social media and the friends there could be the clubs or groups of particular business owners who need your products or services. Then, those friends turn to be your readers and learn more about the benefits.

Finally, the benefits will sell the service themselves. Who’s said this? I AGREE with it whoever has said it!

Rahman Mehraby

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