Blogging for Business – The Art of Multiple Blog Copy

You just spent an hour writing the perfect blog post for your business. Let’s say you are a clothing store owner and you blog about fashion trends. You sell a hot new belt that has many uses. You just finished a blog post about all the ways you can wear this belt. You might not know this but you can re-use that copy and build valuable backlinks to your website or blog.

• The main blog post - People love lists in their blog reader. 5 ways to do this, top 10 ideas to do that… you get my point. In this example you have a belt that has many ways to be worn. Your blog post should be in a list format.

5 ways to look drop dead gorgeous in a red leather belt – Blog title taken from something you would see on the cover of Vogue.
Notice it is catchy for feedreader, and you want to make sure that you hit on your keywords. In this case “red leather belt”. I could have just used belt, or even leather belt, but we want long tail search results. There are people out there that type in  “red leather belt”, you have a better chance for them to read this post.

• Article Sites – Articles sites have been around for a long time. Many have really high pagerank, which means a backlink from them is worth a lot. I use Ezinearticles.com mostly. They have a PR of 5/10. They have a good admin area and they seem to try to control the articles and moderate them so they offer higher quality articles then other article sites.

  Your main goal for the article site is to get some backlinks to your blog post. You need to take one of the five ways you wrote about for your main blog and expand on it a little. For example, your #1 way to wear the belt was to not put it through your pants loopholes… Expand on that and remember to make a link to your site somewhere in the post. The link should point to your main blog post and the text for the link should have “red leather belt” in it. As you can see your building highly targeted keyword links pointing to your site for SEO.

• Guest Blogger – Go find a fashion blog and ask the blog owner if you can write a guest blog post. Again, you will take another item from the main blog post and expand on it for this guest blog post. You will also make another backlink to your main blog post.

  You’re probably saying to yourself, why not just use the same copy from the article site. They will find out you are duplicating content and probably will not let you post on ezinearticles or be a guest blogger anymore. It really is not that hard to exapnd on already made content. It will take only a few minutes to do it.

Try to find more then one article site and blog to submit your articles to. Use prchecker.info to find out the pagerank of the site. You can also download Google’s toolbar for firefox and use the pagerank tool directly from your browser.

You have successfully extracted every drop of worth out of your blog post about belts. You will truly benefit from the additional work it took to extract points from the main blog and use them as articles and copy on other websites. Backlinks are like gold on the internet, the more you have, the more people will find your blog and the mote customers you will get.