Posted: February 17, 2010, 8:50 pm [RateWindow Marketing]
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Capturing a lead means nothing if you can’t provide valuable products or services to the new lead. I always say the highest form of flattery when it comes to internet marketing is when someone gives you their email address. They have opened up to you and want more information from you. You need to treat them with the utmost respect and consideration and give them what they want.
Along with weekly or monthly newsletters are filled with information, you can also set them up with simple training programs. We refer to these systems as auto-responders or drip email campaigns. Drip... |
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Posted: February 17, 2010, 8:50 pm [RateWindow Marketing]
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When making lead generation websites, you really need to make the lead capture form as visible as possible. Make it stand out and make sure your website visitors know to fill it out. Use call to action’s to get them to submit the form.
Call to action
When your website only has one specific goal, you should make that goal as enticing as possible. Don’t add a form to your website with a header like “Subscribe to my newsletter”. Sure, some people will want to subscribe, but since these are simple lead capture websites, you will need to provide a more compelling offer.
Limited... |
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Posted: February 17, 2010, 8:49 pm [RateWindow Marketing]
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As the saying goes, Keep it simple stupid (KISS). This applies to most marketing and lead generation tactics. To many variables can cause failure to any marketing plan. With a simple website you will have a much easier time reaching your target audience and more importantly, getting them to use your services.
A simple website will consist of a couple pages at the most. The most important page is the landing page.
The landing page is the main entry point for the website. This page should be exactly what the website visitor is looking for. For example, If the visitor found your... |
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Posted: February 17, 2010, 8:48 pm [RateWindow Marketing]
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Contrary to what you might hear from other online marketers, online lead generation takes a long time to master. You will not make a lead generation website and have it pull in tons of leads the first time. You will have to learn what people respond to, where they are most likely to look for your services and most importantly, what your message is. The good news is that you don’t have to start from scratch. There are many good examples and information out there for you to learn from.
Hopefully you already have a business plan for your online services.... |
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Posted: February 17, 2010, 6:02 pm [RateWindow Marketing]
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I know you have seen them but wondered how they work. The websites look really simple, almost too simple for anyone to use them but they do work. Thousands of people everyday are looking for real estate agents and mortgage professionals to help them. The Internet is first place new home buyers are looking when they start their home search. This opens a huge opportunity to grab a piece of the action.
The problem is, other large companies with a lot of marketing dollars are trying to grab those same home buyers and then sell them as leads to real estate... |
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Posted: February 17, 2010, 5:17 am [Posterous]
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While waiting in line at the UPS store I saw they had a small rack of greeting cards. I thought it was odd at first that they sell greeting cards in the UPS store, but I figure people might buy one at the last minute to send with a package... I guess I was wrong, nobody buys these because I saw this card... Yes, this card is 10 years old, almost an antique. Maybe if they updated their cards more often people would buy more?
From Evernote:
Card
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Posted: February 11, 2010, 5:49 pm [Posterous]
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Nathan in the SFO airport waiting for our flight to New York. We're trying to keep him busy because he makes a lot of noise when bored. From Evernote: Nathan having fun in the airport Just trying to pass some time while in SFO waiting to go to New York
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Posted: February 11, 2010, 3:50 am [Activerain]
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I logged into Gmail today and saw the new little Buzz logo, cool I thought... Then I tried to find people and man is it confusing.
And now I'm getting a bunch of emails from Google Buzz... hmmm... not cool.
Hopefully in a couple weeks all those ebooks on how to do business and make friends on Twitter will be re-written for Buzz.
I'm sure I'll get used to it. Of course the biggest problem is that I've never tried to build up my Google profile.
So, let's link up. Tell me if you are using Google buzz and I'll try to follow you. I think... |
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Posted: February 4, 2010, 7:33 pm [Activerain]
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You always hear the stories about houses burning down from Christmas tree lights, or clothes dryers, but you always think that it won't happen to you. I thought that until today.
Just like every other time I do laundry, I load up the washer put in a load and leave. When it's done I move it to the dryer and again, I leave to do other stuff. Sometimes I even leave the house with the dryer running. I'm sure most of you do this also.
there are an estimated annual 15,500 fires, 10 deaths and 10 injuries due to clothes dryer fires
Today,... |
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Posted: February 3, 2010, 9:28 pm [Activerain]
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A couple people have asked me how I made my background on Twitter.com/mattdunlap and Activerain... I also use that background on Youtube but hardly use the my Youtube account, except for videos of my baby.
I wanted to make a background that looked like a top down view of a desktop. On the desktop are things that I think best represent me, like a laptop, smartphone, baby pictures, and my wife. I also through on some trinkets like a pencil (I like pencils over pens), Crayons (I used to eat them as a kid), and a penny (my life savings)...
This tutorial... |
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